5+ years in Product Design · Doha, Qatar

I make sense
of complexity

I make sense
of complexity

Messy workflows, conflicting needs, complex business logic. I untangle them to define what the product needs, then make it clear and usable.

Messy workflows, conflicting needs, complex business logic. I untangle them to define what the product needs, then make it clear and usable.

VIEW SELECTED WORK ↓

VIEW SELECTED WORK ↓

I dont wait for a problem to be defined for me. I define it before I design it. I dig into the business, understand what people actually need and do, question what doesnt add up, and uncover what the product really needs. I research, map, challenge and align until the problem is clear enough to solve. Then I design.

Beyond the screens

Complexity rarely starts in Figma

01

Product ownership

FROM REQUIREMENTS TO DIRECTION

I don’t just execute requirements. I help define what should be built, challenge decisions when needed, and turn ambiguity into direction.

02

Research in the real world

BEYOND INTERVIEWS

I go beyond what users say. I observe behaviour in context to uncover what interviews alone miss.

03

Cross-functional complexity

BUSINESS ← → USERS ← → ENGINEERING

I translate between product, business and engineering, understanding technical constraints well enough to respect the real ones and question the questionable ones.

PRODUCT STRATEGY

USER RESEARCH

UX DESIGN

INTERACTION DESIGN

PRODUCT STRATEGY

INFORMATION ARCHITECTURE

PROTOTYPING

DESIGN SYSTEMS

USABILITY TESTING

PRODUCT DISCOVERY

About Me

About Me

About Me

For more information about me:

For more information about me:

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

about me

LET’S CONNECT

Now I’d like to hear from you.

Whether it’s a role, a project, or just a conversation, I’d love to hear from you.

Nigu.

Doha, Qatar

nigudesigns@gmail.com

Linkedin ↗