6 years in Product Design · Doha, Qatar
I make senseof complexity
Messy workflows, conflicting needs, complex business logic. I untangle them to define what the product needs, then make it clear and usable.
SELECTED WORK
ENTERPRISE SALES PLATFORM
Lead Management System
Solo Product Designer · 2.5 years
Turning fragmented insurance sales operations into one connected system.
TRAVEL BOOKING ECOSYSTEM
TINNO
Solo Product Designer · 3+ years
Turning an early-stage travel concept into a connected booking ecosystem for customers, agents and travel operations.
CUSTOMER SERVICE PLATFORM
Customer 360 CRM
Product Designer · 2022–2026
Realigning a legacy CRM around instant customer context, connected call handling and quality assurance.
5+ years in Product Design · Doha, Qatar
I make sense
of complexity
Messy workflows, conflicting needs, complex business logic. I untangle them to define what the product needs, then make it clear and usable.
VIEW SELECTED WORK ↓
VIEW SELECTED WORK ↓
Selected work
See more of my projects here:
Beyond the screens
Complexity rarely starts in Figma
01
Product ownership
FROM REQUIREMENTS TO DIRECTION
I don’t just execute requirements. I help define what should be built, challenge decisions when needed, and turn ambiguity into direction.
02
Research in the real world
BEYOND INTERVIEWS
I go beyond what users say. I observe behaviour in context to uncover what interviews alone miss.
03
Cross-functional complexity
BUSINESS ← → USERS ← → ENGINEERING
I translate between product, business and engineering, understanding technical constraints well enough to respect the real ones and question the questionable ones.
PRODUCT STRATEGY
USER RESEARCH
UX DESIGN
INTERACTION DESIGN
PRODUCT STRATEGY
INFORMATION ARCHITECTURE
PROTOTYPING
DESIGN SYSTEMS
USABILITY TESTING
PRODUCT DISCOVERY
About Me
For more information about me:
LET’S CONNECT
Now I’d like to hear from you.
Whether it’s a role, a project, or just a conversation, I’d love to hear from you.
Nigu.
Doha, Qatar
nigudesigns@gmail.com
Linkedin ↗